Fabricland

As the lead designer for Fabricland Ontario, I was responsible for creating digital and print graphics across 35+ stores, social media and website. This included designing flyers, eblasts, posters, in-store signage, social media content, and more — each tailored to align with brand guidelines while engaging a broad customer base. In addition to producing a wide range of marketing materials, I also contributed to the development and refinement of our branding guidelines, helping ensure visual consistency across all platforms. Collaborating closely with multiple departments, I transformed complex product details and promotional strategies into clear, cohesive visuals that supported marketing goals and strengthened the brand presence.